Lyft - America is an idea. Not a geography.
Experiences
Type:
Experiences
Client:
Witness Change
Deliverables:
Development, UI, UX, Concept
Witness Change is on a mission to end human rights violations against marginalized communities through visual storytelling. Their latest campaign, In My World, seeks to give a voice to some of the world’s most vulnerable people.
In 2018, Witness Change founder and acclaimed photographer, Robin Hammond, traveled to Lebanon, South Sudan, Togo and Madagascar to document the stories of people living in environments that compromise their mental health, from prisons and refugee camps to impoverished and war-torn communities.
We worked with their team to curate a digital experience that showcases these poignant and often heartbreaking stories. Users are encouraged to share their own personal experiences related to mental health or to make a donation to the organization. The goal is to increase awareness, decrease stigma and encourage conversation around this issue.
In depth
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The concept for the site was looking at the problem through a set of eyes. We mimicked this by using focus points and a "blink" transition between pages.
The team at Witness Change continually publish new stories from all over the world to raise awareness and fight the stigma.
Creative Circle
Digital - User Experience Design (UX), Silver
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