Development, UI, UX, Concept

Greenpeace - Into the Arctic

With the devastating impacts of global warming, the Arctic is melting and big oil and commercial fishing companies are racing to claim a chunk of the prize in the new open waters. In the process, they’re putting the entire region (and by extension, the entire planet) in jeopardy. In 2012, Greenpeace embarked on a series of ‘Save the Arctic’ expeditions to ban drilling and fishing and create a protective, global sanctuary in the area.

Greenpeace needed a place where people could follow their journey through the Arctic and to highlight the threat caused by the oil industry. We created a site that acts as a dynamic logbook, documenting each expedition from start to finish. Users get daily updates from the activists, learn about the region’s history and wildlife, and sign a petition to ban drilling in Arctic waters, for good. In the end, a seemingly distant problem is brought directly into people’s living rooms, and Greenpeace can gather new support as its message spreads. Almost 8 years later, it seems that this cause is more relevant than ever.

Project awarded:


Cyber Lion, Bronze Award

One Show

Gold Pencil


Interactive, Gold Award
Interactive, Silver Award

Creative Circle

Special Circle, Digital
Campaign sites, Gold Award


Site of the day
Mobile of the day


Site of the Year
Site of the month
Site of the day

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