Google - Gemini Developer Competition
Experiences
Google Gemini - Generative AI Apps
Experiences
Type:
Experiences
Branding
Platform
Client:
Deliverables:
Animation, Concept, Design, Development, Illustration, UI, UX, Strategy
Gemini - AI for Every Developer
When the AI sector exploded with new possibilities, and developers were navigating a complex ecosystem. Google, with its vast array of AI tools—APIs, open models, and on-device options—needed to cut through the noise. We took on the challenge of transforming ai.google.dev into a compelling hub, crafting a user experience that not only highlighted Google's offerings but also empowered developers to understand their potential and choose Google as their go-to AI partner.
Look and Feel
The dark background, infused with dynamic blue tones, created a sense of depth and technological prowess. These striking visuals, coupled with precisely calibrated pops of color, drew attention to key features and functionalities, reflecting Google's leadership in the AI space.
User Flow
We structured the website with intuitive pathways and clear signposting, ensuring that every element was readily discoverable. This user-centric design empowered developers to quickly grasp the breadth of Google's AI offerings and immediately begin building their applications.
