J.Views - Experience the making of an album
Erika Senft Miller
Development, UI, UX, Concept, Copywriting
Artist Erika Senft Miller creates multi-sensory art experiences that are meant to be explored freely. Combining multiple elements such as space, sound, performance, and time of day, a true Senft Miller experience is an exploration that unfolds in layers.
In collaboration with Senft Miller, our challenge was to create a digital space where users could explore what a signature Senft Miller performance feels like while also viewing past work and getting to know the artist. Our solution was to develop an infinite canvas that is part archive, part digital performance space, where the act of visiting the website doubles as its own experience.
Leveraging dynamic content from Senft Miller's archives, we were able to design original, complimentary elements that showcase the artist and her work. From the navigational compass to the website's overall color palette that changes depending on the users timezone, each visit to the website is unique — changing throughout the course of the day, week and year.
In the discovery phase, our approach was to imagaine the website as a living, breathing art piece. An organic, mustard colored shape was salvaged from an early round of concepting, and from there the site evolved element by element.
On the homepage, each floating bubble acts as portal that leads to a different project. We tapped into the themes of movement and unpredictability that Senft Miller often channels in her own work, to create a series of soft, round, organic shapes that morph when entering the linear terrain.
Senft Miller carefully considers how time of day impacts each of her projects. Inspired by this notion, we developed a color palette that changes throughout the course of the day — from sunrise to sunset, no two visits are the same.
We created a brand identity toolbox for Senft Miller to implement across her digital and social platforms, as well as print materials. The toolbox consists of a logo lockup, a color palette and a collection of design elements and icons that also appear across the website.
Site of the Day
Site of the Day
Design & Digital Design — Craft / Website Design, Gold
Design & Digital Design — Craft / Creative Programming, Gold