Universal Music for Creators - Putting Creators in the Spotlight

Universal Music for Creators is a new subscription-based music library for content creators, launched by the legendary Universal Music Publishing Group.

With a library of over 50,000 top-quality tracks and 200,000 sound effects, UMPG is the first major music publisher to offer a subscription program of pre-cleared tracks that allow creators - big and small - to add music and SFX to videos and podcasts without having to worry about copyright claims.

Their team came to Hello Monday to help develop a brand identity that would channel the heritage and equity from Universal while adding freshness, energy and accessibility - creating a unique position for this new player in a crowded market. The brand identity is designed to feel reflective of the audience of talented young creators it’s meant to reach: elemental and bold, dynamic and expressive - ready to make a big first impression and constantly evolve.