Illustrating Google Kids Space

Imagine a world where anything can be anything and your backpack could suddenly become a rocketship. Welcome to Google Kids Space - a world where kids can customize their own avatar and explore freedom of expression to reflect a real or future version of themselves.

As part of creating the larger branding system for Google Kids Space, Hello Monday worked closely with Google to develop a character system that is optimized for customization. We created a diverse set of 1,000+ clothes and accessories that are linked to interests, popular culture references and guided by international specialists. Within the avatar builder kids can customize their own avatar by choosing unique personal features, clothing and accessories including country specific attire or even a rocketship backpack. In Google Kids Space, Kids make the rules!