Development, UI, UX, Concept

MoMA takes you through a surreal digital exhibition

For this exhibition site we channeled René Magritte and created an avant-garde inspired museum experience, mixing voice-over, music, and trippy transitions to bring the world of a beloved surrealist to digital life.

Focusing on Rene Magritte’s key period of development as a surrealist, the exhibit was the first of its kind to focus exclusively on the ‘breakthrough’ years of Magritte. We built a layered narrative that could evoke the spirit of Magritte and also integrate conservation materials and stories that MoMA had prepared around the exhibition. X-rays, infrared imagery and video from conservators all give insight into Magritte’s process and painting techniques. Users can see the underdrawings beneath a famous portrait, or the paint color along an exposed canvas edge.


Motion and layering techniques are inspired by the surrealism movement and Magritte's approach to challenge the perception and engage the viewers mind.

Project awarded:


Site of the day
Mobile of the day


Site of the day

Creative Circle

Informational website, Silver Award

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We creates joyful digital ideas, products, brand identities and experiences that connect the hearts of brands to the hearts of their audiences.